23% of North American consumers want new products on the market that are convenient to use Understanding the Power of a Brand Name
21% of North American consumers want new products on the market that make their lives easier Understanding the Power of a Brand Name
25% of North American consumers have purchased new products because they were from brands they liked Understanding the Power of a Brand Name
"For a consumer with limited disposable income, the potential loss from an underperforming product is magnified. As a result, they’re often hesitant to take a risk on a product that might not live up to expectations, and are sometimes even willing to pay more for brands they trust" - Rob Wengel Understanding the Power of a Brand Name
59% of global consumers prefer to buy new products from brands familiar to them Understanding the Power of a Brand Name
The average years of buying power for Hispanics is 56.5 years, compared to 52.3 for Asian Americans, 42.3 for African Americans, and 36.7 for Caucasians Younger and Living Longer: Multicultural Consumers Offer Brand Loyalty Longevity
Hispanics, African Americans, and Asian Americans represented 43.8% of Americans aged 20-29 Younger and Living Longer: Multicultural Consumers Offer Brand Loyalty Longevity
63% of US smartphone users are concerned about their privacy and security when they access the internet, compared to 56% for the UK, 64% for France, and 58% for China Mobile Brings A Paradigm Shift To Privacy
72% of US consumers are willing to switch stores for better prices Consumer Loyalty Is Not Much Deeper Than Our Pockets
68% of global consumers are willing to switch stores based on prices, compared to 55% for product quality, 46% for convenience, and 45% for special promotions Consumer Loyalty Is Not Much Deeper Than Our Pockets
American grocery shoppers spent $20B on fresh vegetables in 2014, up 5% year over year The State of Fresh: Are Fresh Foods Really Stealing Sales from Non-Fresh Foods?
Hispanics make 14% of all children’s books purchases, and are 27% more likely to purchases them than the general population For U.S. Multicultural Consumers, Story Time Is Family Time
Over 50% of TV advertising will be transacted on audience measures beyond age and gender by 2020 Uncommon Sense: Back to the Future: Perspectives on 'Thriving in 2020'
"By 2020, more than 75% of marketers and media companies will be using a data management platform to activate data–their own and that of third parties" - Damian Garbaccio Uncommon Sense: Back to the Future: Perspectives on 'Thriving in 2020'
34% of Facebook users also use Pinterest, compared to 34% for Instagram, 33% for LinkedIn, and 29% for Twitter Instagram Advertising
94% of Instagram users also use Facebook, compared to 52% for Twitter, 47% for Pinterest, and 38% for LinkedIn Instagram Advertising
6% of marketers see their companies as leaders in big data management, compared to 62% who say they are keeping pace or lagging behind Download the State of Marketing 2014 Report
63% of marketers plan to maximize the impact and value of marketing through improved customer segmentation and targeting in the next year Download the State of Marketing 2014 Report
50% of marketers say search-optimized website marketing is an effective way to brand and generate demand, compared to 42% for social media engagement Download the State of Marketing 2014 Report