Facts & Stats About:
Private brands accounted for $112B of the $643B in total US retail sales in 2013 more...
46% of US consumers shop more for private-label brands when food prices rise, compared to 7% for national brands more...
Private-label products account for 17% of US fast-moving consumer goods sales more...
Private-label products account for 16% of global fast-moving consumer goods dollar share more...
Kroger increased digital coupon events by 33.3% in 2011, compared to 17.2% for Safeway and 3.8% for Supervalu more...