Facts & Stats About:
64% of consumers aged 18-49 watch live prime time TV, down from 83% in 2008 more...
49% of US men aged 45-54 form habits about where they shop and what brands they purchase more...
75% of US women aged 45-54 form habits about where they shop and what brands they purchase more...
27% of US seniors purchase 4 or more bottles of wine per month, compared to 25% for boomers, 21% for millennials, and 20% for gen xers more...
50% of boomers who drink wine frequently purchase a bottle of wine that they have had before, compared to 40% for gen xers, and 32% for millennials more...