Facts & Stats About:
81% of US B2B content marketing companies use social interactions to assess engagement, compared to 78% for time spent on website, 73% for returning visitors, and 51% for comments more...
"Each social channel is unique and can deliver different types of benefits to a brand’s marketing efforts" - David Selinger, CEO of RichRelevance more...
9% of US marketing companies employ a full-time blogger more...
26% of chief marketing officers use information from blogs to influence strategy decisions more...
Blogs account for 11% of marketers' social media spending more...