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"People spend up to $400 in the first 35 days of having a brand new pet in their house" - Robert Moran, CEO, Petsmart
Interview with PetSmart CEO Bob MoranRelated Facts:
"Proprietary brands are 15% of sales, and we want that to go to 25%. We think we can increase our grooming services - which are more profitable than products - to 15% of sales from 12%" - Robert Moran, CEO, Petsmart more...
"An individual’s mood and situation has a strong effect on what will be snacked on. Connecting your marketing messages to the emotional nature of snacking – think taste, cravings and indulgence — will help drive your product’s selection" - NPD food and beverage industry analyst Darren Seifer more...
US consumers eat an average of 356B snack-oriented convenience foods per year more...
US men eat an average of 2.7 snack-oriented convenience foods per day more...
US women eat an average of 3.1 snack-oriented convenience foods per day more...