Facts & Stats About:
iPad buyers at the end of 2011 were 50% more likely to have an income under $45,000 and 33% more likely to be under 34 years old more...
More than 40% of iPad owners have a household income of $100,000 or more compared to 26% of non-iPad owners more...
72% of the tablets purchased as gifts in the UK during Christmas 2011 were iPads, and 60% of those were given to women more...
Low-end tablet buyers have an average age of 41 years, are consistent with all tablet buyers on gender, and they have an average household income of $62,000 more...
Tablet newcomers have an average age of 46, skew more female, and have an average household income of $70,000 more...