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In 2008, there were 46.9 million Hispanics in the US, representing 15.4% of the total US populationHow Young Latinos Communicate with Friends in the Digital Age
41% of Hispanic consumers spend more when using digital devices while shopping, compared to 28% for all US consumers more...
49% of Hispanic consumers are influenced in their purchases by social media, compared to 32% for all US consumers more...
"Marketers are under increasing pressure to prove the ROI of their marketing efforts, and this is further complicated by fragmenting audiences. In some instances, we’ve seen up to 50% of buyers fall outside of any single demographic segment" - Nada Bradbury more...
The combined buying power of African Americans, Hispanics, and Asian Americans reached $3.4T in 2014, up from $661B in 1990 more...
Hispanics will account for 50% of total US population growth by 2020, and 85% by 2060 more...