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Facts & Stats About:
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Consumers
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For the health and beauty category, 37% of male respondents said they always research products, while a quarter of female respondents said they did so.
Study: Gens X, Y Rely On Research, Less On LoyaltyRelated Facts:
85% of Hispanic households with annual incomes between $50,000 and $100,000 include 3 or more people, compared to 65% of non-Hispanics in the same income range more...
The average African American spends 55 hours each week engaging with content across all screens, compared to 34 hours for Hispanics, and 26 hours for Asian Americans more...
64% of African American adults own smartphones, compared to 60% for Hispanics, and 53% for Caucasians more...
US adult internet users who pay for streaming services are 73% more likely than the average US online adult to be Asian more...
The average African American spends 55 hours per week engaging with media content across all screens, compared to 35 hours for Hispanics, and 27 hours for Asian Americans more...