Facts & Stats About:
Hispanics account for 47MM of the traditional U.S. TV viewers; the average Latino spends more than 8 hours viewing online videos each month, which is more than 1.5 hours longer than the U.S. average in 2013. more...
72% of U.S. Hispanics owned smartphones as of Q3 2013, and 49% plan to upgrade or replace their mobile handset in 2014 vs. 30% of consumers overall. more...
Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. more...
With the exception of Washington D.C., the top markets for Millennials are in the western portion of the country, unlike their Boomer counterparts who are mostly highly concentrated on the East Coast. more...
19% of US millennials are Hispanic, compared to 14% for African American, and 5% for Asian more...