Facts & Stats About:
Radio ads drive 7.7% of African American soft drink sales, compared to 4.1% for the total population more...
74% of African-American cell phone owners use their phones to go online, compared to 68% for Hispanics, and 59% for Caucasians more...
42% of Millennials say that buying something that makes them feel good about themselves is very important, which is significantly higher than any other generation. more...
At least 30% of Millennials who claimed they would not provide private information said they would do so after receiving an incentive offer (ie, a coupon), whereas for Baby Boomers only 13% would. more...
60% of Millennials are willing to provide details about their personal preferences and habits to marketers more...