Facts & Stats About:
The average African American smartphone owner spends 45 hours 58 minutes on apps per month, compared to 41 hours 31 minutes for Hispanics, 37 hours 14 minutes for Asian Americans, and 35 hours 25 minutes for Caucasians more...
The average African American smartphone owner uses 30.3 apps per month, compared to 28 for Asian Americans, 27.9 for Hispanics, and 25.9 for Caucasians more...
41% of Hispanic consumers spend more when using digital devices while shopping, compared to 28% for all US consumers more...
49% of Hispanic consumers are influenced in their purchases by social media, compared to 32% for all US consumers more...
"Marketers are under increasing pressure to prove the ROI of their marketing efforts, and this is further complicated by fragmenting audiences. In some instances, we’ve seen up to 50% of buyers fall outside of any single demographic segment" - Nada Bradbury more...