Facts & Stats About:
American females text 30% more than malesIn U.S. Men are Shopping More Than Ever, While Women are Watching More TV
The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user in 2012 more...
83% of American adults own cell phones and 73% of them send and receive text messages more...
41% of Hispanic consumers spend more when using digital devices while shopping, compared to 28% for all US consumers more...
49% of Hispanic consumers are influenced in their purchases by social media, compared to 32% for all US consumers more...
"Marketers are under increasing pressure to prove the ROI of their marketing efforts, and this is further complicated by fragmenting audiences. In some instances, we’ve seen up to 50% of buyers fall outside of any single demographic segment" - Nada Bradbury more...