Facts & Stats About:
51% of shoppers will research online and then visit the store to purchase during holiday 2012, while 17% will visit a store first and then purchase online more...
51% of consumers who follow a retailer on social media do so to get information on deals and coupons, down from 58% in 2011 more...
Top shoppers of brands, those who account for 80% of sales, are 5.8 times more likely than the average shopper to try new product line extensions more...
Top shoppers within a product category, those who account for 80% of sales, are 3.8 times more likely than the average shopper to try a new product more...
37% of Millennials are more likely to buy products whose purchase supports a cause, compared to 30% of non-Millennials more...