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Of students who own an mp3 player, 82% own an iPod, and 89% use iTunes to get their musicPiper Jaffray Completes 13th Biannual Taking Stock with Teens National Study of Teen Shopping Behavior and Brand Preferences
80% of US consumers who have downloaded paid music online have done so via Apple iTunes more...
Apple accounted for 63% of paid music downloads in Q4 2012 more...
45M consumers use iTunes each month, for an average of 1 hour 12 minutes more...
iPod sales declined by 18% in 2011 more...
82% of iPod owners purchased the device as their first Apple product more...