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African-Americans comprise 36% of virtual goods purchasers and make 38% of purchasesNew Study Reveals Mobile Virtual Goods Purchasing Behavior of Different U.S. Ethnicities Study Conducted on MocoSpace reveals purchase trends of 40,000 Caucasian, African American, Hispanic and Asian-American Gamers
27% of holiday shoppers intend to buy digital goods as gifts in 2011 more...
Team Fortress 2 players show a 20% to 30% conversion rate in terms of purchases more...
Hispanics comprise 31% of virtual goods purchasers and account for 21% of virtual goods purchases more...
Caucasians comprise 18% of virtual goods purchasers and make 26% of virtual goods purchases more...
Consumers who spend the most on entertainment products spend and average of 3.5 hours per week watching DVDs or Blu-rays, compared to 4.7 hours for moderate entertainment spenders, and 4.2 for low spenders more...