Facts & Stats About:
The collective buying power of the African-American population is projected to be at $1.1 trillion by 2015 more...
The average African American spends 55 hours per week engaging with media content across all screens, compared to 35 hours for Hispanics, and 27 hours for Asian Americans more...
72% of online Hispanics use at least one social media site, compared to 68% for African Americans, and 65% for Caucasians more...
40% of male smartphone owners have shared their locations with retailers, vs 25% of females more...
28% of online African-Americans use Twitter, compared to 14% of Hispanics, and 12% of Caucasians more...