Facts & Stats About:
Item price tops the brand selection process for both females and males, with 80% of females saying they rely on item price and 76% of malesMen are From Mars, Women are From Venus…or Maybe Not?
40% of male smartphone owners have shared their locations with retailers, vs 25% of females more...
Females are 10% more likely than males to look at store circulars before going to the store more...
Female shoppers are more likely than males to stock up on sale items at the store – 55% to 44% more...
The recession has affected hair salon or spa use more for women than men. 55% of women are less likely to use those services, compared to 38% of men more...
More female shoppers – 63% – say the recession has made them eat out less often, compared to 54% for men more...