60% of local searchers add a town name or city name to their search terms. 42% add a zipcode and only 6% add a neighborhood name

Added: 10/31/2011 from BrightLocal Published: 10/24/2011

Searches with local intent account for around 25% of Google Searches more...

53% of mobile searches on Bing have a local intent more...

54% of searchers add a local modifier in their search terms more...

More than 80% of people search for local information online more...

171M Americans visited Google in March 2013, for an average of 2 hours 9 minutes more...