Facts & Stats About:
71% of companies are still immature in their ability to measure results of their mobile marketing activities, and 31% don't know the tangible business contribution of their mobile initiativesThe New Mobile Marketing Imperative: Measuring What Matters
70% of US marketers plan to increase their budgets for both social and mobile advertising in 2013 more...
Marketers spent $1.5B on national mobile ads in 2012, compared to $1.2B for location-targeted ads more...
39% of mobile marketers identify sustained in-market presence as their main campaign goal, compared to 14% for brand awareness, and 14% for site traffic more...
31% of communications service provider marketers are identifying potential revenue streams and new products to offer over-the-top content providers more...
11% of communications service provider marketers say data is not shared across their organizations more...