The collective buying power of the African-American population is projected to be at $1.1 trillion by 2015

Added: 11/16/2011 from Nielsen Published: 11/14/2011

African Americans make more shopping trips than all other groups, but spend less money per trip more...

US mobile-influenced offline retail spending will reach $689B in 2016 more...

US internet-influenced offline retail spending will reach $1.66T in 2016, up from $1.21T in 2012 more...

US internet-influenced offline retail spending will reach $1.32T in 2013, up from $1.1T in 2011 more...

Consumer electronics and apparel will account for 45.6% of US retail eCommerce sales by 2016 more...