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Among all U.S. subscribers to TV services (i.e. cable, satellite, or IPTV), 27% also subscribe to Netflix, while 46% also pay for a premium movie channel or sports channelMarket Research | Consumer Market Research - NPD - Consumers Look Beyond Their TV-Service Providers in Search of More Video Content
There will be 185,000 new U.S. TV subscriptions in 2012, down from 272,000 in 2010 more...
US cable pay TV subscriptions peaked at nearly 101M households in 2011 and will decline to less than 95M households by 2017 more...
~1/5 of pay TV service providers know their cable, satellite, or telco provider offers technology that lets them view video content over the internet on digital devices more...
Comcast spent $89.7MM on spot radio advertising in Q1 2012, compared to $87.6MM for McDonald's, $59.3MM for Safeway, and $48.5MM for Verizon Wireless more...
24% of Airplay users watch full-length TV shows on their tablets, compared to 22% for cable apps, and 19% for Netflix more...