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There will be 73.6MM social gamers by 2013 with 45% of those players being social network users
White Papers | VitrueRelated Facts:
"The closest thing we've had to a mass market, frankly, has been the social and mobile spaces. From my perspective, television is the mass market and we're the fringe" - EA CCO Richard Hilleman more...
Active monthly social gamers make up roughly 40% of Facebook's overall user base, meaning that approximately 320MM users are playing social games each month on Facebook alone more...
"We're pleased that Q1 [2013] represented [Facebook's] largest three month quarter of games revenue to date, despite a 37 percent drop in year over year payments volume from our largest developer, as our other developers increased their payments volumes by almost 60 percent and we saw a record number of people playing games on Facebook" - Facebook CFO David Ebersman more...
Social media advertising spending will reach $11.07B in 2013 more...
By 2017, more than 1B mobile subscribers (15% of global mobile subscribers) will use mobile banking more...