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Facts & Stats About:
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Consumers
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19% of “leading Millennials” — ages 23 to 28 — are considering canceling cable TV, compared to 13% of Gen Xers and 7% of baby boomers
Deloitte: 9% have cut cable, another 11% are considering it — Online Video NewsRelated Facts:
The average Millennial has 319 Facebook friends, compared to 198 for Gen X and 124 for Baby Boomers more...
27% of US seniors purchase 4 or more bottles of wine per month, compared to 25% for boomers, 21% for millennials, and 20% for gen xers more...
50% of boomers who drink wine frequently purchase a bottle of wine that they have had before, compared to 40% for gen xers, and 32% for millennials more...
16% of gen xers plan to purchase an eReader in the next 6 months, compared to 14% for boomers, and 13% for millennials more...
36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over more...