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Facts & Stats About:
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Consumers
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60% of Asians in the U.S. use smartphones, compared to 50% of Hispanics, 48% of African Americans and 39% of Whites
Nielsen: 2011 U.S. Media UniverseRelated Facts:
33% of white women in the U.S. have a smartphone, less than Hispanics (65%), African Americans (61%) and Asians (61%) more...
67.3% of Asian-American mobile phone subscribers own smartphones, compared to 57.3% for Hispanics, 54.4% of African-Americans, and 44.7% for Caucasians more...
The average African American spends 55 hours per week engaging with media content across all screens, compared to 35 hours for Hispanics, and 27 hours for Asian Americans more...
71% of Daily Deals users are white, 11% are African American, 8% are Hispanic and 5% are Asian more...
49% of African-American and Hispanic adults own smartphones, compared to 45% of Caucasians more...