Facts & Stats About:
20% of leading millennials (ages 23-28) read their favorite newspaper in the last 6 months of 2011 on a smartphone – up from 9% in 2010Deloitte | Accessibility Driving Demand for Content According to Deloitte’s “State of the Media Democracy” Survey
90% of 25- to 34-year-old smartphone owners are interested in receiving instant offers for what they were already shopping for through a grocery or drug store-based mobile shopping app more...
45% of 18-29-year-olds who use the Internet on their cell phones do most of their online browsing on them more...
46% of smartphone owners aged 18-34 have shared their locations with a retailer, compared to 22% of those aged 35-54 more...
22% of home cooks aged 18-24 who own smartphones use their devices to search for recipes while grocery shopping, compared to 19% of those aged 25-34, and 16% of those 35-44 more...
80% of Americans aged 25-34 who purchased a mobile phone in the past 3 months chose a smartphone more...