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Travelocity increased its bottom line by 12% by customizing email offers to lapsed customers
Forrester’s US interactive marketing forecast, through 2016 | Shar VanBoskirk | ForresterRelated Facts:
16.7% of promotional emails with 25 characters or less in their subject lines are opened, compared to 15% of those with 26-50 characters, and 14.3% of those with 51-75 more...
61% of marketing companies plan to increase their efforts in email marketing in the next year, compared to 53% for social advertising, and 47% for mobile apps more...
Emails targeted to customer loyalty programs have a 40% higher open rate more...
More than 80% of email marketers send the same content to all subscribers more...
Including the word "exclusive" in email promotional campaigns increases boosts unique open rates by 14% more...