Facts & Stats About:
97% of marketing companies believe social media marketing benefits their business. 75% intent to increase social media spending in 2012Measuring the Business Impact of Social Media [INFOGRAPHIC] | Wildfire Social Media Marketing Blog
88% of marketing companies believe social media are useful in growing brand awareness. 85% believe they are useful in engaging in a dialogue with consumers, 58% in increasing sales and partnerships, and 41% in reducing costs more...
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
"Our growth is particularly strong from new small and medium-sized marketers, direct response marketers, and app developers" - Facebook COO Sheryl Sandberg more...
70% of brand marketers plan to increase their spending on social media advertising in 2013 more...
25% of marketers believe online direct response spending will increase by 20% or more in 2013 more...