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Women in the U.S. have $5 trillion worth of buying power, which accounts for half of the GDP, and also influence 80% of all buying decisions in a home
Women in their Digital Domain | OgilvyRelated Facts:
54% of Target shoppers are married, compared to 25% who are single or never married more...
56% of Walmart shoppers are female, compared to 60% for Target more...
75% of U.S. women identify themselves as the primary household shopper more...
85% of combined purchases and purchase influences are made by women more...
33% of American woman have recommended a product or service in the past 6 months, compared to 19% who recommended someone not buy a specific product or service more...