Facts & Stats About:
60% of mothers say that when they had children, they started creating buying rituals and routines more...
65% of mothers say that when they find a brand or product they like, they are loyal to it more...
Moms are 75% more likely than other women to trust info from companies on social sites and 45% more likely to base their purchases on peer recommendations more...
33% of American woman have recommended a product or service in the past 6 months, compared to 19% who recommended someone not buy a specific product or service more...
More than 70% of American women agree that they shop differently now than before the recession and that life is more complex more...