Facts & Stats About:
55% of companies have only minimal or informal metrics to measure the impact and ROI of digital marketingBCG - Press Release - Consumer and Retail Marketers Must Rethink Their Strategies, Organizations, and Capabilities to Succeed in a Digital World
"Successful companies today need to know who their customers are talking to, what to say and how to say it to create valuable and compelling customer experiences" - SDL chief strategy officer Joe Stanhope more...
"An individual’s mood and situation has a strong effect on what will be snacked on. Connecting your marketing messages to the emotional nature of snacking – think taste, cravings and indulgence — will help drive your product’s selection" - NPD food and beverage industry analyst Darren Seifer more...
"The rapid online video growth we’re witnessing in India represents a significant opportunity for both marketers and media companies in India" - comScore India senior director Kedar Gavane more...
48% of brand marketers plan to maintain their spending on online display advertising in 2013 more...
64% of brand marketers plan to increase their spending on online video advertising in 2013 more...