Facts & Stats About:
"Consumers no longer sit back and respond to inbound messaging. They lean in and evaluate how and where they will spend their money by reading consumer reviews, reviewing websites, viewing images, watching videos and tapping into their social networks for ideas and recommendations" - Abid Chaudhry, senior director of industry strategy and insight, BIA/Kelsey more...
41% of US original digital video viewers use tablets to watch the programs more...
46% of US original digital video viewers use smartphones to watch the programs more...
48% of US original digital video viewers use internet-connected TVs to watch the programs more...
52% of US original digital video viewers conduct social media activities related to the shows they watch, compared to 38% for primetime TV viewers more...