Facts & Stats About:
51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friendsTalking to Strangers: Millennials Trust People over Brands | Bazaarvoice
87% of Millennials believe companies shouldn’t edit customer feedback by correcting spelling or grammar errors more...
64% of Millennials believe companies should offer more ways to share their opinions more...
73% of Millennials believe consumers care more about their opinions on products than companies do more...
After researching a product online, Millennials are more likely to by it online (52%) than in a store (48%) more...
30% of U.K. consumers between the ages of 15 and 34 who make a purchase based on social media made the decision as a result of brand communications, compared to 24% who decided based on friends’ recommendations more...