Facts & Stats About:
87% of Millennials believe companies shouldn’t edit customer feedback by correcting spelling or grammar errors more...
73% of Millennials believe consumers care more about their opinions on products than companies do more...
51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends more...
30% of U.K. consumers between the ages of 15 and 34 who make a purchase based on social media made the decision as a result of brand communications, compared to 24% who decided based on friends’ recommendations more...
43% of British 16-29-year-olds say they have little pride or connection to their local high street more...