Facts & Stats About:
42% of tablets shoppers use their devices to contact retailers, compared to 36% of PC shoppersGoogle Mobile Ads Blog: Smartphones and tablets influence consumer purchasing decisions on mobile, online and in store
46% of smartphone shoppers use their devices to look for discounts and promotions, compared to 49% of tablets shoppers and 73% of PC shoppers more...
53% of smartphone shoppers use their devices to search a store's inventory, compared to 31% of tablet shoppers and 53% of PC shoppers more...
70% of smartphone shoppers use their devices to read reviews, compared to 77% of tablets shoppers and 67% of PC shoppers more...
34% of US smartphone owners use their devices to shop online while browsing in stores more...
28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...