88% of brands monitor online feedback from consumers

Added: 02/15/2012 from Forrester Research Published: 02/13/2012

58% of brands want to use social media engagement to change customer perceptions more...

80% of brands respond to online customer feedback more...

63% of companies think social media engagement has helped increase brand awareness more...

78% of brands distribute customer feedback internally more...

50% of brands say social media represent serious, but not core, activities more...