Search and directories ads account for 53% of the Australian online advertising market, with $1.4B spent on those categories in 2011

Added: 02/17/2012 from iab Australia Published: 02/17/2012

Classified ads accounts for 23.1% of the Australian online advertising market, with $615MM spent on the category in 2011 more...

General display ads account for 23.8% of the Australian online advertising market, with $632MM spent on the category in 2011 more...

Retailers account for 20% of online ad spending, compared to 13% for financial services companies more...

41% of digital advertising spending is on display ads, compared to 19% for search, and 14% for video more...

Digital represents less than 20% of total ad budgets for 47% of marketers and less than 10% for nearly 50% of marketers more...