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Facts & Stats About:
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75% of U.S. women identify themselves as the primary household shopper
The Purchasing Power of Women | Marketing ZeusRelated Facts:
65% of mothers say that when they find a brand or product they like, they are loyal to it more...
Millennials are 14% more likely than the average shopper to consider whether a store is fun to shop at when assessing their shopping experience more...
Millennials are 77% more likely than the average shopper to be influenced by in-store kiosk displays more...
79% of male social media users are willing to share the brands they like, compared to 76% of females more...
16% of male social media users are willing to share their incomes, compared to 5.2% of females more...