Facts & Stats About:
50% of products typically marketed to men are purchased by women more...
New launch sales of prestige women’s fragrances decreased by 27% year-over-year in Q1 2013, to $7.9M more...
Cologne products account for 4% of the US women's prestige fragrance market more...
Eau de parfum products account for 62% of the US women's prestige fragrance market more...
Prestige women’s fragrance priced at $100 account for 22% of total dollar sales more...