Women own 40% of all American private businesses

Added: 02/20/2012 from Marketing Zeus Published: 02/02/2012

50% of products typically marketed to men are purchased by women more...

New launch sales of prestige women’s fragrances decreased by 27% year-over-year in Q1 2013, to $7.9M more...

Cologne products account for 4% of the US women's prestige fragrance market more...

Eau de parfum products account for 62% of the US women's prestige fragrance market more...

Prestige women’s fragrance priced at $100 account for 22% of total dollar sales more...