Seniors spent 28% more on online luxury fashion bargain purchases in 2011 than in 2010, compared to 19% for millennials, 12% for gen xers, and 9% for boomers

Added: 02/24/2012 from American Express Published: 02/10/2012

88% of those who play pre-installed PC games are aged 25 or older more...

26% of online U.S. consumers aged 18-29 use Twitter, compared to 14% of those 30-49, and 9% of those 50-64 more...

66% of millennials own smartphones, compared to 53% for generation X, and 28% for boomers more...

Sensory appeal and the ability of a retailer to "make me smile" are one-third more important to Gen Y than to Boomers more...

22% of Millennials use social media to find expert opinions on products, versus 7% of Boomers more...