70% of online holiday buyers say they purchased online instead of in stores because deals online were better

Added: 03/01/2012 from Forrester Research Published: 02/27/2012

2012 US holiday retail ecommerce sales were $42.3B, a 14% increase from 2011 more...

US holiday 2012 ecommerce sales will increase to $43.4B, a 17% gain vs holiday 2011 more...

Online sales on Black Friday 2012 increased 20.7% over 2011 more...

28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...

48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...