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50% of U.S. online males 24 and under bought virtual goods in 2011, compared to 15% of females of the same ageVirtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
85% of Kongregate's audience are males, with an average age of 21 more...
70% of U.S. online gamers who have not purchased virtual goods say they might be willing to do so more...
26% of U.S. online gamers have purchased virtual goods as a gift more...
35% of U.S. online gamers have purchased virtual goods, up 50% from 2010 more...
25% of U.S. online consumers purchased virtual goods in 2011, up 100% from 2009 more...