Social media spending as a portion of marketing budgets is expected to grow to nearly 20% in five years from 7% in 2012

Added: 03/05/2012 from CMO Survey Published: 02/28/2012

70% of brand marketers plan to increase their spending on social media advertising in 2013 more...

25% of marketers believe online direct response spending will increase by 20% or more in 2013 more...

20% of marketers believe online brand advertising spending will increase by 20% or more in 2013 more...

63% of marketers believe online brand advertising spending will increase in 2013 more...

65.2% of marketing executives use social media to increase customer retention more...