Facts & Stats About:
93% of US consumer packaged goods retailers plan to increase their spending on mobile app marketing in the next 5 years, compared to 90% for social media, and 86% for emails more...
62% of US retailers plan to spend more on Facebook interactive marketing efforts in 2014 than in 2013 more...
"As customer touchpoints expand, retailers continue to investigate other ways to diversify their marketing spend, including budgeting for increased spend for text advertisements, display ads, social, and attribution models" - Shop.org Executive Director Vicki Cantrell more...
74.01% of US marketers use social media to keep up with the latest industry shifts more...
70% of consumer packaged goods executives expect to increase investment in social media marketing in the next year more...