Facts & Stats About:
"What we’ll see more of going forward is companies really looking at the consumer at all consumption points—really understanding the consumer" - Brad Smallwood, Facebook head of marketing science more...
81% of US B2B content marketing companies use social interactions to assess engagement, compared to 78% for time spent on website, 73% for returning visitors, and 51% for comments more...
52% of B2B manufacturing marketers view search engine marketing as effective, compared to 39% for promoted posts or tweets, and 34% for print or other offline promotions more...
89% of B2B manufacturing marketers use LinkedIn for content marketing, while 54% view it as effective more...
53% of US digital marketers plan to prioritize mobile ads in 2015, compared to 46% for social media more...