Facts & Stats About:
Retailers allocate an average of 33% of their digital marketing budgets to search engine marketing, compared to 16% for online marketplace initiatives and operations, and 14% for email more...
50% of retailers spent more on paid Facebook marketing in 2015 than 2014, compared to 29% for YouTube, 27% for Pinterest, 22% for Twitter, and 20% for Instagram more...
58% of retailers increased their year-over-year spending on social media marketing in 2015 more...
25% of retailers cite Facebook as a top customer acquisition platform more...
"What we’ll see more of going forward is companies really looking at the consumer at all consumption points—really understanding the consumer" - Brad Smallwood, Facebook head of marketing science more...