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Advertising accounted for 85% of Facebook's revenue in 2011, down from 95% in 2010 and 98% in 2009
Amendment No. 2 to Registration Statement on Form S-1Related Facts:
The percentage of ad budgets allocated to social ads on Facebook increased from 5% in 2010 to 23% in 2011 more...
Spending on Facebook ads increased by 93% in 2011 more...
85% of Facebookâs global revenues came from ads in 2011, down from 95% in 2010 more...
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 [2013], about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
"Our growth is particularly strong from new small and medium-sized marketers, direct response marketers, and app developers" - Facebook COO Sheryl Sandberg more...