The top priority of 24% of women over 50 when buying cosmetics is protection of skin from damage

Added: 03/12/2012 from Vibrant Nation Published: 03/12/2012

The top priority of 14% of women over 50 when buying cosmetics is looking pretty more...

The top priority of 19% of women over 50 when buying cosmetics is looking younger more...

The top priority of 20% of women over 50 when buying cosmetics is looking healthy more...

90% of women over 50 use different skincare and cosmetic products than they did 10-20 years ago more...

Sensory appeal and the ability of a retailer to "make me smile" are one-third more important to Gen Y than to Boomers more...