Facts & Stats About:
Asian-Pacific consumers are more likely (40%) to interact with a brand on Facebook if it provides offers, sales or discounts, compared with 35% of U.S. and 21% of European consumersRetailers on Facebook should offer deals, not news
40% of European consumers interact with a brand on Facebook only to resolve customer service problems, compared with 22% of Americans and 20% of Asia-Pacific consumers more...
42% of U.S. consumers interact with a brand on Facebook because they are already customers, or “feel strongly” about the brand, compared with 35% of Asia-Pacific consumers and 25% of Europeans more...
60% of U.S. consumers inform friends about sales or special offers via Facebook, similar to Asia-Pacific but higher than the 45% for European consumers more...
24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...
58% of consumers share positive experiences and seek advice from friends and family when they talk about brands on social media more...