Facts & Stats About:
USAA leads insurance companies in Net Promoter Score in both the auto (74%) and homeowner (71%) sectorsUSAA, Amazon.com, Costco, Virgin America, Apple, Trader Joe’s & Wegmans, Among the Highest in Customer Loyalty in the 2012 Satmetrix Net Promoter® Benchmark Study
"Focus more on the customer experience and their perceived value of engagement, rather than the corporate view of retaining customers or up-selling customers. Engage with your customers on the channels they prefer, not just the ones you’re equipped to handle" - John Balla, principal marketing strategist, SAS more...
The brand loyalty rate among US owners of Ford vehicles is 61%, compared to 59.4% for Subaru, 58.9% for Toyota, 58.5% for Kia, and 55.8% for Lexus more...
The average US owner of Dodge and Buick vehicles own them for 113 months, compared to 111 for Chevrolet, 110 for Ford, and 109 for Mitsubishi more...
US consumers who own their vehicle for 12 months would purchase their next vehicle in the same brand family 57.3% of the time, compared to 33.8% of consumers who owned a vehicle for 12 years more...
The average length of vehicle ownership in the US is 7.75 years, and the average brand loyalty rate is 49.5% more...