Facts & Stats About:
USAA leads insurance companies in Net Promoter Score in both the auto (74%) and homeowner (71%) sectorsUSAA, Amazon.com, Costco, Virgin America, Apple, Trader Joe’s & Wegmans, Among the Highest in Customer Loyalty in the 2012 Satmetrix Net Promoter® Benchmark Study
"As millennials are more ‘experience-loyal’ than ‘brand-loyal,’ consumer engagement is quickly becoming a far more influential factor in building positive brand perception" - Joe Gagnon more...
Retail spending on programmatic media ads increased by 23% from Q2 to Q3 2014, compared to 14% for consumer packaged goods, 11% for financial, and 9% for auto more...
Video accounts for 13% of posts on consumer electronics brands' Instagram accounts, compared to 10% for sportswear, 8% for beverage, and 6% for fashion and auto more...
The average prestige sportswear brand with an Instagram account has 1.3M fans, compared to 1.2M for fashion, 962,000 for retail, and 311,000 for auto more...
"As a non-luxury necessity, fuel as a loyalty currency represents what the average American consumer values most: The ability to save on everyday purchases in order to enjoy the rest of life more" - Brandon Logsdon more...