60% of online consumers in the Asia Pacific region use social media sites to make purchase decisions

Added: 03/19/2012 from Nielsen Published: 03/18/2012

39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...

48% of holiday 2012 shoppers in the US will use social media more...

Internet users in Vietnam view social network sites 1.7B times every month more...

Internet users in Thailand view social network sites 17.3B times every month more...

Internet users in Taiwan view social network sites 14B times every month and blog websites 3.4B times every month more...