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Facts & Stats About:
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Local TV ad revenue fell to 18.1B in 2011, down from 19.4B in 2010 but up from 15.8B in 2009
The State of the News Media 2012Related Facts:
30% of consumers trust company websites, compared to 22% for newspaper ads, and 21% for TV ads more...
71% of Americans with annual household incomes over $100,000 recall having seen an ad on TV in the past month, compared to 72% for all Americans more...
48% of US marketers plan to divert spending on TV to their online brand advertising budgets in 2013 more...
Marketers reallocated an average of 11% of their TV ad budgets to online advertising in Q1 2013 more...
39% of marketers reallocated part of their TV ad budgets to online advertising in Q1 2013 more...