65% of the top 20% of B2B marketers in generating leads through social media integrate email with social media, compared to the industry average of 51%

Added: 04/02/2012 from Aberdeen Research Published: 03/01/2012

56% of business-to-business marketers have increased, or plan to increase, their social media spending in 2013 more...

53% of business-to-business marketers have acquired a customer through LinkedIn, compared to 22% for business-to-consumer more...

65% of online business-to-consumer marketers use YouTube, compared to 61% for business-to-business more...

41% of online business-to-consumer marketers use Google+, compared to 39% for business-to-business more...

35% of online business-to-consumer marketers use Pinterest, compared to 26% for business-to-business more...