49% of the top 20% of B2B marketers in generating leads through social media integrate online video with social media, compared to the industry average of 32%

Added: 04/02/2012 from Aberdeen Research Published: 03/01/2012

65% of online business-to-consumer marketers use YouTube, compared to 61% for business-to-business more...

41% of online business-to-consumer marketers use Google+, compared to 39% for business-to-business more...

35% of online business-to-consumer marketers use Pinterest, compared to 26% for business-to-business more...

51% of online business-to-consumer marketers use LinkedIn, compared to 83% for business-to-business more...

90% of online business-to-consumer marketers use Facebook, compared to 80% for business-to-business more...