Facts & Stats About:
90% of Australian consumers believe social networks save time while shopping, compared to the global average of 85%IBM’s 2012 Smarter Consumer Study reveals the expectations, habits and preferences of Australia’s empowered consumers
51% of Chinese online consumers expect companies to have Facebook pages, compared to 46% worldwide more...
16% of online consumers expect a response within 30 minutes when they ask a question or post a comment on the company's Facebook page, compared to 13% who expect a response within 2 hours more...
45% of social media users would be comfortable giving their credit card information to a known brand through a secure payment process on a social media site more...
39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...
Globally, 46% of those with online access use social media to help make purchase decisions more...